Research Blog

We are going to continue using the energy and momentum we had from out super successful commercial.  It was a great turnout and we as a whole are satisfied with the turnout.  It was a grind to edit the whole thing and redo some of the clips to make them better.  In total it took about a week or so to complete the whole commercial and are planning on the same time period or a little more to be required for the music video. 
The conventions for this music video starts off with the genre. Since this is Pop-rock, then the sound can always be heard to have up-beat, high tempo-themed music. This can include drums and electric guitars. The camera angles typically include close ups of artists faces. They can also include long shots of dancing/partying scenes. In the editing process, tints and filters are used to boost colors. Transitions are also included to switch from singer to instrument and back and forward. Sometimes they photo-shop artists to look "perfect".  For Mis-en-scene: 
Costumes: The costumes are usually bright-colored with fun designs. A microphone can also be apart of the costume, along with fashion accessories.  
Lights: The lights are bright and meant to showcase the actors appearance or the instruments. 
Acting: The acting is very light and meant to be fun/ adventurous. The actors can be seen jumping around or dancing. 
Makeup: The makeup can usually be very drawn out. The actors/singers can wear a lot of makeup that can bring to light a specific feature on them whether it be the lips or eyes. 
 Props: Props can include all the instruments used which can be in the background or physically held. Most times the prop is the microphone that's always on them, which can also be apart of costumes.
 Setting: The setting typically switches from outside to inside. This can be the beach/park/skate park to the inside of a concert on a stage.