Editing commercial pt2

   So today we finally got computers. All of the desktops are still down. The ones that are working don’t have Internet connection. We have a few days so far editing our commercials and it’s been going very well. The first thing I did was combine all of the clips. After that we can make them perfect timing.  We do this so that you can be under 30 seconds. The commercials have to be within 25 to 30 seconds and we had perfect timing in between the both of them.  After Merging the clips together we added transitions. This makes the commercial a lot smoother and cleaner.  That’s the key to having a eye-catching commercial. It’s important that the audience or viewer catches it and pays attention to it it needs to stand out. It also needs to be short because people lose interest very fast and also get sidetracked so the quicker the message gets out the better it is. While we were editing we recorded a voice over and we had edited it into the commercial.  Our group also added background music that we took off of YouTube.  In order to use music off of YouTube we had to switch it to an MP4.  It was very difficult to choose between what background songs you want to use because we had so many but I am very glad we choose one that we did because it flowed together so nicely.  The beginning of the commercial has a title to it. The purpose of adding a title at the beginning is to let the audience know what’s in store and know what to expect when they watch it.  It also just pushes out the word Nike more often.  The more you hear see and think Nike the better chance you are to purchase it or ask about it.  Our group did a great job of this as well we were editing we made sure to focus and zoom on the Nike symbols to emphasize it.  The way we filmed our commercial was preparing us for the editing, what I’m trying to say is we planned how we wanted to edit the commercial and how we wanted it to turn out filming that way.  So typically you film and then you add it to make it look good and there’s a commercial but we had planned out how we wanted it to look how we are going to edit it so we filmed accordingly.  Doing this allowed us to finish editing within one class, and it had a great turn out.  Pinnacle studios was so easy and compatible, it was super easy to transfer all of our files and clips over merge them together and add all of the sugar on top of the cake.  So overall the editing process was a success on our first commercial, and a huge thanks to pinnacle Studios for making it so easy and convenient.